The Thar ROXX is a variant of the Thar XUV, with a unique exterior design that sets it apart from its predecessor. The exterior design is characterized by a bold and aggressive front bumper, a distinctive black roof rack, and a sporty side profile. The interior features a premium leatherette upholstery, a multi-functionality steering wheel, and a digital instrument cluster. The safety features include advanced driver assistance systems such as lane departure warning and blind spot detection. The Thar ROXX is powered by a 2.0-liter turbocharged diesel engine, producing 190 horsepower and 320 torque. The vehicle’s performance capabilities are further enhanced by an advanced all-wheel-drive system, which enables the Thar ROXX to tackle challenging off-road terrain with confidence.

The Ride Refine AHRS system is designed to provide a smooth ride and reduce vibrations.

The Mahindra Group’s Automotive Division

The Mahindra Group’s automotive division is a significant contributor to the company’s overall revenue and growth. With a diverse portfolio of brands, including Mahindra, Sany, and Trax, the division operates in various segments, including:

Key Players in the Mahindra Group’s Automotive Division

The Mahindra Group’s automotive division is led by several key players, including: